For the new edition of the Giro d’Italia, Enel is launching a digital campaign directed by Daniele Napolitano for the Production Company Groenlandia. The protagonists are the “Maglie Rosa”, the everyday heroes who are committed to their own future and that of the environment.
Agency – Doing
The #Maserati MY22 range marks a significant turning point with a new storytelling platform. “Brutal Beauty” is the photo and video campaign for the three Maserati models – Ghibli, Levante and Quattroporte, in the GT, Modena and Trofeo versions.
Agency – Naive
The Grana Padano Consortium launches on social networks the campaign “I Giovani della Filiera”. Signed by Havas Milan and realised by Groenlandia, directed by Marco Santi, the project aims at making protagonists the young people working in the Grana Padano chain.
Agency – HAVAS
Yemos, Wiros, Ilia, the group of the Ruminales, and the citizens of Alba loyal to them have settled in what once was Velia, consecrating it a free and independent kingdom and naming it ROMA. That is what leads Titus Tatius – the very young king of the Sabines and son of the God Sancos, feared and worshipped by its people – to invite the two kings for a rite that turns out to be an ambush aimed at stemming the expansion of their kingdom beyond its confines and subjugate them. In that inhospitable land, Yemos and Wiros will take the beloved Sabine priestesses away from their king with a blasphemous, but inevitable expedient. When the Sabines invade Latium to take back their women, Yemos and Wiros stick to their positions, but, faced with war and destruction, their bond starts showing signs of an imminent crisis. Because Roma can have only one king. Who will take the name of ROMULUS?
AC Milan and Sony Pictures have announced a partnership that sees the start of a joint production project for the film Ghostbusters: Legacy, due for release in Italy on November. The union of the two brands resulted in the creation of a commercial to promote the new film. The video saw the involvement of four Rossoneri players: Alessio Romagnoli, Brahim Díaz, Alessandro Florenzi and Daniel Maldini.
Client – SONY
New global campaign for Gruppo Campari, created by Publicis Italia. The film directed by Matteo Rovere and Valerio Rufo for Groenlandia, celebrates the mountain amaro par excellence: Braulio.
Agency – Publicis
Agency – LOLA MullenLowe
Client – Bayer
New campaign by Certfin (ABI) to raise awareness of the informed and safe use of digital tools and channels, to avoid falling into the traps of the web.
The protagonist of the campaign is the ‘Navigati’ family. The members of this family are “computer security experts” because they have informed themselves and learned the virtuous behaviours to adopt in order to disentangle themselves from the possible pitfalls of the web, reducing the risk of online attacks and fraud.
Agency – GMG Production
Video interviews and campaign launch by Groenlandia for Netflix and Publicis, for the most acclaimed series ever.
Ponte Milvio has been dyed red, with numerous figures dressed in red overalls and the ever-present Dali mask on their faces. In the background the soundtrack of the series, with the notes of Bella Ciao resounding just above the banks of the Tiber. Filming to celebrate the last chapter of the series, aimed at making the European contribution to the real end credits of the series.
Client – Netflix
Agency – Publicis
An anti-spoiler plane so as not to reveal to any fans the surprises of the last chapter of La Casa di Carta. The first episodes of the fifth season have just been released by Netflix, which has gathered some of Italy’s most avid spoilers for the occasion and organised a special activity for them: an exclusive screening in the only place where phones must remain switched off, the plane.
Client – Netflix
Agency – Publicis
