Garnier launches a new campaign dedicated Ultra Soft brand, as natural as loving each other. The concept sets out to celebrate the simple caring gestures paying homage to all the families in Italy, to their unity, to what unites them all: love. The brand has chosen to convey this message through the voices of those who see things in a simple and natural way: children. It is in fact children who remind their parents that if they are doing things out of love, then they are doing the right things. In the video the stars are not actors but real families.
DOP: Edoardo Bolli
ON AIR: May, 2019