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Tampax together with their agency Publicis Italia launched their new campaign “Don’t Skip”, a clear invitation to young Italian women not to sacrifice anything during menstruation.
Among the testimonials,apart from top model Runa Fiorini and dancer Shaila Gatta, is Tania Cagnotto, the Italian world champion diver, whose medal winning dives at the Kazan World Championships pair well with the ones made for the Tampax commercial, strengthening the message effectively.
AGENCY: Publicis
