Tampax, the Fater brand has always been involved in supporting women to feel free to do whatever they want. Therefore, it positions itself with a new publicity campaign showing their strength in dealing with every stereotype and prejudice in society. In the #decidoio campaign , by Publicis Italia and planned by Media Italia, moments in which women make choices without being influenced by the judgement and criticism of those around them.
DOP: Massimo Dapporto
ON AIR: June, 2019